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They are not the same food.","storyShort":"It started with Rocco, a picky French Bulldog who would not eat most treats. We made something he actually wanted. That became Rocco’s Snackies. Later we started making jerky for people too. That became Rocco’s Reserve. Both now live under Rocco’s Collective.","storyLong":"Rocco is a fluffy, lovable, and very picky French Bulldog. For years he struggled to find food and treats he actually enjoyed. Mealtime got hard. Finding something he loved felt impossible.\n\nThat’s when Rocco’s Snackies started — simple, premium treats built around what a picky dog would actually eat. His favorite became the beef jerky: a treat, a meal topper, and an all-around snacky.\n\nThe Rocco’s name later grew into Rocco’s Reserve, our premium Hawaiian beef jerky made for people. Same care. Different plate.\n\nBoth brands now live under Rocco’s Collective, a local Oʻahu company based in the Kailua / Waimānalo area. We show up at craft fairs, we sell online, and we keep the two sides clearly apart so nobody ever mixes people food with dog food.","contactEmail":"","instagram":"https://www.instagram.com/roccos.snackies","instagramHandle":"@roccos.snackies","shippingNote":"Interisland is $10 per $100. USPS Priority to the continental US is $15 per $100. Rush UPS is $35 per $100. All rates are before tax.","pickupNote":"Local pickup is available on Windward Oʻahu by arrangement.","deliveryNote":"Free delivery in Kailua, Kaneohe, and Waimānalo. Outside those towns, contact us for a delivery fee.","taxPercent":"4.712","taxName":"Hawaiʻi GET","deliveryTowns":"Kailua, Kaneohe, Waimānalo","deliveryFeeCents":"0","shippingFeeCents":"","orderLeadTime":"Please allow up to one week for order completion. Every batch is made fresh in Hawaiʻi.","wholesaleNote":"Retailers on Oʻahu and beyond can inquire about carrying Reserve, Snackies, or both.","paymentsNote":"Pay with card on Square. Money goes to the same Square account used at markets. Please allow up to one week. Every batch is made fresh in Hawaiʻi.","heroReserveText":"Premium Hawaiian Beef Jerky","heroSnackiesText":"Premium Dog Treats","paymentsReady":"true","textsReady":"false"},"promotions":[{"id":1,"code":"MIX3","name":"Mix & match 2 oz bags","description":"Buy 3 or more 2 oz bags, mix and match Reserve and Snackies, and each 2 oz bag is $1 off.","kind":"mixmatch","value":100,"minQty":3,"brand":"all","active":1},{"id":2,"code":"EARLYELF20","name":"Holiday preorder · Early","description":"15% off holiday preorders through October 1, 2026. No minimum. Max $20 off. 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